Our Story

Alvin Fernando founded AF Financial Planning with the vision of creating a premium financial planning and wealth management firm with a mission to make financial advice accessible to more people. By providing personalized guidance, he aims to help clients achieve financial clarity, confidence and peace of mind.

Alvin is a CERTIFIED FINANCIAL PLANNER^® (CFP^®), a globally recognized mark of the highest standards in financial planning. He has a Bachelor of Commerce (International Business) and an Advanced Diploma of Financial Planning. He is also a FASEA approved Financial Planner and member of the Financial Planning Association of Australia.

With over a decade of experience in the financial advice industry, Alvin’s unique journey began at a major bank. While studying at university, he worked in the financial hardship division, witnessing firsthand the negative impact of poor financial decisions. This experience inspired him to pivot his education to pursue a career in financial planning where he could empower others to make better financial decisions.

Alvin’s early career involved working at a boutique practice, where he gained valuable experience from some of the best minds in the advice business before accepting a role in one of the largest financial advice firms, where he mastered his craft by working with clients across various life stages.

Having worked at both a boutique practice and a large-scale firm, Alvin has gained invaluable insights into the best practices of financial advice. This experience has shaped his understanding of how a financial planning business should operate, ensuring clients have a second to none experience.